Jenny Salazar

• Create and schedule weekly social media content across Instagram, Facebook, and LinkedIn, growing and engaging a combined audience of 1,604 followers while maintaining brand consistency.
• Brainstorm and implement monthly and holiday campaign ideas, incorporating new formats such as IG Reels to boost engagement.
• Develop and send monthly email campaigns to 1,189 subscribers and manage client inquiries and product submissions for media publicity.
• Redesigned and launched a new Squarespace website, creating pages to improve usability and enhance the customer experience.

• Planned and ran an Instagram campaign featuring inspirational marketing quotes to enhance engagement, strengthen brand
• identity, and maintain relevance.
• Designed marketing materials using Adobe Photoshop, Illustrator, and Canva while maintaining brand consistency.
• Created over 100 Instagram posts, including graphics, memes, and videos, which boosted brand engagement and online
• visibility.

Completed weekly projects in a fully immersive data analytics bootcamp, using Python and SQL for data cleaning and transformation, and leveraging machine learning algorithms and statistical techniques in R to develop predictive models forecasting future trends. Created visually appealing, insightful data visualizations with Tableau and Power BI to effectively communicate complex findings and support data-driven decision-making.

Engaged in a 16-week fellowship program, acquiring expertise in visualization using SEO writing, SEM Ads, Twitter Ads, LinkedIn Ads, and Programmatic Ad buys alongside continuous professional development. 200 hours of instruction time with a hands-on mastery of data tools, communication training, networking, and client work with actual companies.

Completed weekly projects in a fully immersive data analytics bootcamp, using Python and SQL for data cleaning and transformation, and leveraging machine learning algorithms and statistical techniques in R to develop predictive models forecasting future trends. Created visually appealing, insightful data visualizations with Tableau and Power BI to effectively communicate complex findings and support data-driven decision-making.

I earned my Bachelor's degree in Marketing from FDU, where I developed strong skills in market research, consumer behavior, and strategic brand management. This education equipped me to create impactful marketing campaigns and drive business growth.