Joao Cabrita

• Collaborated with distributors and company departments across Spain and France in the implementation of sales, PR, and marketing strategies / operations. Ensured proper implementation of commercial plans. Supported training, end customer / sales force education materials, objectives negotiation, and incentives. Project managed geographically-dispersed teams encompassing stakeholders in three different countries. Controlled marketing budget of €xx and turnover revenues:
• Participated in smooth expansion of bank distribution by leveraging on training and marketing support.
• Led successful launch of a mutual fund during the financial crisis, achieving high levels of internal recognition for achieving one of the best launch campaigns company-wide.
• Catapulted revenue generation through enhanced global marketing network, sales materials, and customer communications.

In today’s competitive business world, innovation is no longer optional; it’s essential for survival and growth. The nine-week Innovation Management course from RSM offers participants a comprehensive understanding of how innovation works in practice. By exploring key concepts such as idea generation, adoption cycles, creativity, innovation strategy, and project management, participants are equipped with the tools to manage innovation projects effectively. The course also emphasizes the importance of team structures and external networks, which are crucial for fostering creativity and driving innovation forward. By completing the course, participants will be better prepared to bring new products, services, and business models to market, ensuring their organizations remain innovative and competitive in an ever-evolving global landscape.